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Neville Matjie – Exploring opportunities in the Halal economy

The KwaZulu-Natal Trade and Investment Indaba & World Halal Day took place in March 2022. The three-day event was hosted by Trade and Investment KwaZulu-Natal (TIKZN), in collaboration with the United World Halal Development (UNWHD).

The global event was attended by investors, delegates and exhibitors with the aim to share knowledge, explore trade opportunities, and present a co-ordinated platform for innovators, investors and buyers of halal products. The event showcased opportunities available from trading in halal-based products, which extend beyond culinary offerings to include clothing and textiles as well as tourism opportunities.

“One may be curious about the link between World Halal Day and TIKZN. The halal economy is a multitrillion-dollar opportunity that captures the core of faith-based Muslim spend, as well as the value chain that includes all Halal-Certified non-Islamic contributors,” commented Neville Matjie CEO TIKZN. “Halal is also recognised as a benchmark for quality, health, hygiene and safety, thus a favourable consideration in global sourcing.”

This event forms part of the provincial government’s efforts to rebuild a resilient and sustainable economy, especially after the adverse effects of the Covid-19 pandemic. KZN will focus on the opportunities and overall development of the halal industry and markets globally.

 KZN MEC for Economic Development, Tourism and Environmental Affairs, Ravi Pillay, said the conference will further bolster the province’s drive to revive the economy and create jobs. “Our relationship with the United World Halal Development will lead to more export opportunities for entrepreneurs who have an appetite to expand to other regions.”

In commemorating World Halal Day, the UWHD launched its fifth Food Bank as part of lending a hand to help eradicate hunger in the world. The Food Bank will be located at the Habiba Soofie Darbaar Mosque in Springfield, Durban.

UWHD Projects Director Syed Imran said this initiative was in line with the values of World Halal Day, namely “United Against Hunger; Preserve Nature, One Human Community and Food for All.” W:

By Zambezzi

As an influencer my team and I create content or co-create content to support brands, endorse product and services with the intent to increase brand awareness and drive sales.

2 thought on “Neville Matjie – Exploring opportunities in the Halal economy”
  1. Thank you for helping out, fantastic information. “Considering how dangerous everything is, nothing is really very frightening.” by Gertrude Stein.

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